Wednesday, October 31, 2012

Linked Influence | Internet Marketing Tools

Wednesday, October 31st, 2012 at 1:54 pm ?

Linked InfluenceClick Image To Visit SiteLooking for a measurable ROI for your Social Media efforts? LinkedIn is the largest Social Networking site for Business Professionals looking to do more business. With over 160 million members strong, LinkedIn is the ANSWER to your online marketing and social media needs!

Your COMPLETE Roadmap for Harnessing the Power of Linkedin for all of your business and professional needs!

This is the perfect place to start! In Module #1, we introduce you to LinkedIn, all of its most beneficial features and how to build the proper foundation for success, including?

Your ideal customer is waiting for you on LinkedIn! Want to build an email list or grow a huge audience fast? In Module 2, you?ll discover?

Ready to take things to the next level and start using LinkedIn like a top-notch pro? In this module, you?ll discover?

As a Business Professional you know the importance of getting more leads and growing your brand online. LinkedIn is one of the best places to build your company at zero cost. In this module we cover?

In LinkedWorking, I take real world networking and business principles and apply them to the World?s Largest Business Networking Site. Inside, you?ll discover?

?Hi Lewis, I just wrapped up reading both of your books on LinkedIn, and although I considered myself a social media expert, there was quite a bit I learned from you. Thanks for taking the time to put your knowledge in a concise, well written book.?

?I?m so excited that I bought your program?I?m only on the 1st module, and am already #1 as Sacramento Realtor. That?s out of more than 1,600 so you can imagine my thrill. I would recommend this product to anyone who wants to gain a greater presence on LinkedIn?.(except, of course, other Sacaramento Realtors!). I seriously can?t wait to see what the other modules will do for me!?

?Lewis, your ?Linked-Influence? course has totally changed the way I do business. Everyday, people are now calling me to ?review? their LinkedIn page so I can give them advice on how to make their LinkedIn Profile better. Yes, I learned all this expertise from your ?LinkedInfluence? course. In fact, I have been charting my business growth each week and now it?s very obvious when I started incorporating ?LinkedIn Marketing Techniques? within my team. The first 12 weeks of growth were fairly flat ? as compared to ? week 12 on. Now people ask me ?What caused my business growth chart to *Skyrocket into Orbit*? The answer is, International Growth due to the LinkedIn marketing tips I learned from ?Linked-Influence?. Thanks again! ?

?Hi Lewis, I am half way through your course and can already see its benefits. So what has your course meant to me so far in the last few weeks? -I have had a lot of interest with companies contacting me -At least 2 proposals of working together from some industry leading organizations -My connections has risen from 654 ? 830 -I have had a new recommendation -4 people have commented positively on my profile Many thanks. I am so glad I saw and purchased your course.? Kind regards Jackie, Director Training Directory UK

If for any reason what-so-ever, you are not happy with ANY aspect of the course and its contents, than simply send me a quick email and I will immediately refund 100% of your money, no-questions-asked! Like I said, all of the risk is on me!

Over the last several months we surveyed our 5,000+ members to find out exactly how to improve our members? area. Then we put several hundred man-hours into building it.

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P.S. Remember, Social Networking is essential to your success as a Business Professional today. LinkedIn is your most effective source for creating Profitable Business Relationships, clients and customers. LinkedInfluence is your Roadmap to accomplishing your goals! Click Here to Get Instant Access!

?Hello Lewis, Sadie here in France, I recently bought your online course LinkedInfluence; it is fantastic! I did exactly as you instructed with regard to better keyword usage within my profile. As soon as I implemented your tips, my profile appeared at the top of LinkedIn?s search results for the term ?Local Marketing? using the location ?anywhere?. There are over 550,000 results. Previously I was half way down page 6! My company helps local business owners, globally, who have no idea where to begin with marketing their business online, making it simple, painless and profitable. I?ve started to outsource some tasks now because since raising my profile on LinkedIn, I?m being asked to go out into the business community here in France and share my knowledge with small business owners. It?s a lot of fun! I have been recommending LinkedInfluence to other people based on my own experience. Thank you very much for your help.?

?Summary of what your LinkedInfuence brought me: I grew my connections from 280 to 450 and counting. I?ve received two job interviews and possibly one offer ? pending. I?m branding myself better and linking tweets to status updates. In my social media consulting gig for an upstate inn, after joining groups, I grew our Facebook following by about 26%. You connected me to Gary V. via a webinar, and now I read ?Crush It?, and am an even bigger follower of his.? Thanks, Lewis ? you crushed it with your LinkedInfluence! Kat

?Before reading LinkedIn Master Strategies, I didn?t realize the importance of keyword targeting in certain areas on my profile to gain results more effectively. I had no idea about the power of updating my profile as often as possible. After reading Lewis Howes?s book, I have a clear understanding of how to leverage LinkedIn... Read more...

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Source: http://mtgac.com/internet-marketing-business/linked-influence.html

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Monday, October 29, 2012

Which Emotions Have the Most Impact on Voters? | Psychology Today

Most Voters Are Driven by Emotions, Which Include Emotional Reactions to the Issues.

I often hear complaints about the fact that so many voters are deciding who to vote for based on emotion rather than rational responses to the issues. However, this is not an all-or-nothing situation with some voters making decisions purely for rational reasons while others decide only for emotional reasons. The truth is that just about all voters, including the most well-informed amongst us, have emotional responses to issues. If we didn?t we probably wouldn?t bother to vote at all.

If You Care Deeply About an Issue, You are Also Emotional About It!

When we think about the issues that matter most to us, we are likely to have intense emotional reactions to different stances on these topics. If you care about gay marriage, you will be happy imagining a time where any gay couple has the same legal rights as any straight couple. If you are against gay marriage, you probably smile at the thought of a world where no gay couple can get married. However, emotions may be even stronger on the negative side. For example, if you are pro-life, the idea of legalized abortions being available to anyone with an unwanted pregnancy probably infuriates you. In contrast, if you are pro-choice, hearing politicians talking about abolishing Roe v. Wade is likely to make you very upset. You can take just about any issue you are care deeply about, and thinking about an outcome that goes against what you hope for will likely get you very upset. That is not so bad as emotions, and particularly negative emotions like fear and anger are what drive many people to volunteer, make donations and, of course, vote!

Negative Emotional Reactions May Have the Most Influence. Why?

Generally, avoiding pain motivates people more than seeking pleasure (Tversky and Kahneman 1991). Most voters find it intensely painful to imagine their least favorite candidate winning the election.They could experience disappointment, worry, fear, sadness, anger or any combination of these if the candidate they don't want in the White House wins the election. Such emotions are very effective in motivating people to vote. Indeed, when I hear people on both sides talk about the candidates, I notice that people seem far more heated and passionate when they talk about the candidate they do not plan to vote for than when they talk about preferred candidate. The candidates themselves both seem to be aware of this. My favorite example of using negative feelings about the opponent to encourage voting came from a speech President Obama gave in late August, after crowds had just booed something about his opponent, Obama famously said, ?Don?t boo. Vote!??

The Media Often Stresses the Negatives More Than The Positives.

An October 22 New York Times article repoted that 80% of ads put out for Obama and 85% of ads put out for Romney have been negative. If we pay attention to social media, partucularly Facebook, Twitter and Google+, there seem to be far more negative comments about each candidate than positive comments. Similarly, in the mainstream media, it seems that we hear far more criticism of Obama than praise for Romney on Fox News and far more negative comments on Romney than praise for Obama on MSNBC. Even CNN (considered to be relatively neutral) seems to pay more attention to the political gaffes of each candidate than to their political triumphs. It could be that the gaffes are more interesting, or perhaps there are more gaffes than triumphs to cover. However, if you add to the mix the many comedians who have either covered the election or impersonated one or more of the candidates, you end up with a strong sense that we are paying more attention to the perceived weaknesses and even failings of each candidate than to their strengths or successes. That may not be a bad thing. Indeed, since avoiding pain is a stronger motivator than seeking pleasure, a focus on the negative side of each candidate may mean more people actually show up to vote!

Emotions Aren?t Always About Self-Interest!

When we think about the issues that matter most to us, we are likely to have intense emotional reactions to different stances on these topics. It is important to note that many of us get emotional about issues, even if we are not personally affected by them. For example, quite a few voters who are no longer fertile are still very committed to female reproductive rights. There are also many heterosexual voters who are passionate about promoting equal rights for gay Americans, and white males who are committed to affirmative action. There are even very wealthy Americans making donations to political candidates who will increase their own taxes. This includes the two wealthiest people in the country, Bill Gates and Warren Buffet. Similarly, many voters have secure jobs with excellent health insurance benefits, but are still very emotionally committed to public options for healthcare.

On the other side of the political divide, there are Americans without health insurance who are passionately against having a public option or any other type of healthcare reform (e.g. ?ObamaCare?). In short, when Americans vote, volunteer or make contributions to a campaign, it is often for emotional reasons, not because it will improve their personal bottom line.

So Embrace All Your Emotions, Even the Negative Ones! Then, Go Vote!

Emotion often gets a bad rap. The fact that emotion drives much of voting is not a bad thing. Emotion drives the passion that leads people to volunteer, make personal donations to causes they care about, and deal with the hassle of voting. So don?t feel bad about not being purely rational. Get emotional, get involved, and vote!

References

Tversky Amos and Kahneman Daniel (1991), "Loss Aversion in Riskless Choice: A Reference-Dependent Model." The Quarterly Journal of Economics, Vol. 106, No. 4 (November), pp. 1039-1061.

Hunt, Albert R. (October 2012). "Media Share Blame for Negative Ads," The New York Times.

Prior Posts on the Psychology of the 2012 Presidential Election

The Upside of Voter Irrationality: Irrational Voters Can be a Good Thing

Which Debates Have the Most Impact & Why We Watch Debates

Why Romney was Wrong about that 47%. Some May Actually Vote For Him

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Source: http://www.psychologytoday.com/blog/your-money-and-your-heart/201210/which-emotions-have-the-most-impact-voters

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Saturday, October 27, 2012

Affordable-SEO-Services-&Ndash;-Keyword-Analysis266 - PDF

Affordable SEO Services – Keyword
Analysis


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on-page optimizing strategies, SEO efforts do not come to fruition Make sure
the on-page SEO strategies are in line with the relevant keywords that you
have targeted to generate traffic for your website Meta tags, page titles,
headings and page content are parts of the on-page structure of websites

They need to be optimized with the search-engine friendly keywords for
successful SEO Affordable SEO Services – Social Media Use Now,
using online social media for SEO is not independent of off-page optimization
Social media is the target of different online marketing and promotion activities
as well To use social media for SEO purpose requires having profiles on
Facebook, MySpace, Twitter, LinkedIn and others

No need to make thousands of tweets a day on Twitter and share a lot on
Facebook Though links from social media profiles and posts are no-follow,
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and ensures many other benefits Affordable SEO Services –
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Source: http://pdfcast.org/pdf/affordable-seo-services-ndash-keyword-analysis266

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Rupert Murdoch, Customer Service Rep? - Gretchen Gavett - Our ...

On the surface, it's a simple customer service issue: Someone has a problem with your product. They let you know about it. You address the issue and find a solution.

But things can get a bit trickier if your customer service rep is also your CEO ? and if he or she is attempting remedy the problem in a very public way.

Earlier this week, besieged media mogul Rupert Murdoch, who by all accounts is actually the man behind 140 characters, responded on Twitter to a person in Kentucky who had an all-too-common newspaper complaint:

Murdoch, who joined Twitter in January 2012 and is known for ruffling a few feathers via the medium (calling Scientology a "weird cult" and giving Mitt Romney campaign advice, for example), was quickly praised by Zilow's CEO and a branding and social media expert:

Murdoch is a rarity among Fortune 500 CEOs. A July 2012 study conducted by DOMO and CEO.com found that only 4% are on Twitter and 7.6% on Facebook (by contrast, 34% of the U.S. population is on Twitter, and 50% is on Facebook). But an IBM survey of 1,709 CEOs found that, while only 16% use social media, the number is expected to grow to 57% in five years. (A pretty comprehensive list of CEOs taking the plunge can be found here.)

For the leaders who do Tweet, what they're saying (and doing) can be profound.

"The most spectacular example is is Cory Booker, the mayor of Newark, New Jersey," Rob Cottingham, a social media expert at Social Signal, told me. Booker regularly engages with constituents, and in December 2010 took to Twitter (and the streets) to help residents during a blizzard. And Craig Newmark, the founder of craigslist, has "customer service rep" in his Twitter bio.

But if a CEO doesn't know what he or she is doing ? or just how incredibly public 140 characters can be ? they can create a pretty negative media firestorm. Cottingham points to Kenneth Cole's ill-advised tweet connecting a spring clothing line to the "uproar in #Cairo" as a particularly boneheaded move.

CEOs also need to be aware that there's a "certain expectation that they're responsive like that, and it can look really bad if they're on twitter and aren't prepared to have that kind of interaction with their customers," says Kerry Bodine, co-author of Outside In. As former Best Buy CEO Brian J. Dunn told us in 2010: "You can't just dabble in social media. You can't use them only when things are good. You have to deal with rain as well as sunshine."

Keeping these issues in mind, there's almost no downside to having CEOs converse with customers, according to Anne Morriss. Morriss, the co-author of Uncommon Service, says Murdoch's tweets (in this case) were a coup for the Wall Street Journal.

"This is a point in time where newspapers are trying to figure out how to be relevant," she told me. "The fact that there's this clearly sophisticated consumer in the middle of the country that is so hungry for this service that they're going through this trouble to communicate about it in this very brave new-world medium that Twitter has become, is great visitiblity for the paper."

But we also know that some of Murdoch's other tweets haven't been quite as helpful as this week's, both to the customer and to the News Corp. or Dow Jones brand. Half the battle is figuring out how much leeway your CEO should have, and how to manage a customer's expectations when a problem arises. Cory Booker, because he lives in Newark, can actually go help shovel snow. It seems more unlikely that Murdoch can singlehandedly fix a newspaper distribution glitch in Kentucky.

"When the CEO gets involved, everyone just automatically scrambles," says Bodine. "The customer is going to get their issue fixed, and that's a good thing. But then there's the expectation that the next person who has a problem is going to respond directly to Murdoch, and the next, and the next, and that's not a susutainable way to run a customer service department."

Bodine suggests that combining an active CEO on Twitter as a brand ambassador with a smart customer service strategy could harness the best of both worlds. A CEO could respond directly to a customer complaint on Twitter and include the handle of a corporate account. "It accomplishes two things: Hey, I take your problem seriously as a CEO, but there are other paths for getting this done. [Murdoch] can't be fielding all their customer service calls because he's got other stuff to do." (Like managing a company embroiled in a phone-hacking scandal that's also in the process of splitting in two).

Cottingham agrees: "If Mayor Sam Adams in Portland says a traffic light's going to be fixed, then it gets fixed. Your company has to be able to track the commitments your CEO makes, and deliver on them."

You also need to be realistic about capacity. "A CEO's time is a strategic resource; use it wisely," advises Cottingham. "Being open and conversational can be a huge asset. Getting mired in Twitter and Facebook threads while your comptroller can't get your attention isn't."

If you can navigate all this, the rewards of a tweeting CEO may outweigh the risks. "I think this is a deadly serious platform that allows you to, in a pretty revolutionary way, have very public conversations with customers and communicate really quickly what your values are," explains Morriss. And, importantly, she points out that Twitter is a "cheap and easy" way to connect with customers and lead your employees by example.

In this day in age, New York Times columnist David Carr writes, "the modern chief executive lives behind a wall of communications operatives, many of whom ladle out slop meant to obscure rather than reveal." Twitter, he says, "has the potential to cut past all that clutter."

For Rupert Murdoch, Edward Barr, and the Wall Street Journal, that was certainly the case, at least for a brief moment. Both Barr and the Journal declined to comment for this story, though the latter did reveal a brief coda: Barr was, in fact, contacted by a real customer service rep. And hopefully his paper arrived on time this morning.

Bonus: 10 Tips For Getting Your CEO on Twitter.

Source: http://blogs.hbr.org/hbr/hbreditors/2012/10/when_your_ceo_becomes_your_cus.html

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Jury told of efforts to save kids in day care fire - KansasCity.com

By JUAN A. LOZANO

Associated Press

As a Houston home day care filled with choking smoke and flames last year, neighbors tried desperately to rush in and rescue the seven children who had been left alone and were trapped inside.

Day care owner Jessica Tata was screaming "the kids are burning" as neighbor John Chestnut got on his hands and knees and crawled into the home, Chestnut testified Friday at Tata's felony murder trial. Four of the children died in the blaze, while three others were seriously injured.Chestnut, 21, said he could hear the children as he went through a back door and crawled through the kitchen. "All I hear is screaming, babies crying. I couldn't tell where they were at all," Chestnut said. "I was calling out for them. It's all I could do."Ultimately, Chesnut was forced to turn back as smoke filled his mouth and he couldn't breathe.Prosecutors at Tata's trial used testimony from neighbors as well as emotional 911 calls in which children could be heard crying to detail for jurors the frantic efforts that were made in February 2011 to try to save the children, who ranged in age from 16 months to 3 years old.Investigators have said Tata, 24, left the children alone at her home while she went shopping at a nearby Target store when the fire broke out. Investigators say the blaze was sparked by oil in a frying pan on a stovetop burner that had been left on.Tata's attorneys argue she never intended to hurt the children and that she tried to save them. Tata is being tried on one of four felony murder counts she faces, related to the death of 16-month-old Elias Castillo. She faces up to life in prison if convicted.Chestnut told jurors that he and his friend, Geoffrey Deshano, 20, were at Deshano's house, across the street from the day care, when they saw Tata drive up. Tata went inside, then immediately came out screaming that the house was on fire, Chestnut said. He called 911 while Deshano went to the day care with Tata.Chestnut's 911 call was one of several made during the fireIn one from Tata that lasted several minutes, the distraught day care owner could be heard telling an operator, "Children are dying. ... I can't see anything. My kids are dying. ... They're all babies. Hurry, please hurry."At one point in the call, Tata yelled out, "Are you in there?" and a child's voice could be heard responding, "Yeah." Tata then told the child, "Crawl out the window. I can't see you." At other times during the call, children could be heard crying in the background.At the end of the call, Tata said, "Please help me. Oh my gosh, I don't know what to do."As her 911 call was played in the courtroom, Tata began loudly sobbing. Several of the children's family members also began crying.After Chesnut was forced out of the house, he went into the backyard with Tata. As he and Tata stood there, a boy ran out of the house. "He was really burnt and covered in soot," Chestnut said.A short time after that, a second boy ran out. He was not as badly injured, Chesnut said.Tata's attorneys earlier in the trial said Tata had pulled the two children from the home.Meanwhile, Deshano had gone to a window on the side of the house that Tata earlier had busted open. Deshano told jurors he could see a boy reaching out."I tried to pick him up under his arms but smoke got into my eyes and lungs. It was hard for me to breathe. ... I was almost about to pass out. I dropped him back down, back into the house," he said.Deshano was not able to rescue the boy. Chesnut said he and Deshano unsuccessfully tried to find a water hose to help extinguish the flames. Soon after, firefighters arrived and pulled the remaining children from the house.During a break in testimony, a relative of one of the children walked over to where Chesnut was sitting and thanked him for what he had tried to do.Earlier Friday, a former manager at the Target store where Tata went just before the fire testified that Tata did not seem to be frantic or in a hurry to leave after remembering while in the store that she had left the stove burner on.Besides the four felony murder counts, Tata was indicted on three counts of abandoning a child and two counts of reckless injury to a child. Testimony resumes Monday.

Follow Juan A. Lozano at http://www.twitter.com/juanlozano70

Source: http://www.kansascity.com/2012/10/26/3887083/jury-told-of-efforts-to-save-kids.html

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Friday, October 26, 2012

Giants beat Tigers 2-0 in World Series Game 2

The final score is Giants 2, Tigers 0.

Sergio Romo closed out a two-hit shutout for Madison Bumgarner and the Giants, who took a 2-0 lead in the best-of-seven World Series.

After a travel day on Friday, Game 3 is Saturday night in Detroit with Ryan Vogelsong set to pitch for San Francisco against Anibal Sanchez.

___

San Francisco loaded the bases on three walks in the eighth and Hunter Pence's sacrifice fly made it 2-0.

Angel Pagan got things started with a leadoff walk and a stolen base ? which won everyone in America a free taco from Taco Bell on Oct. 30.

Giants playing small ball, executing well.

___

San Francisco breaks through for a run in the seventh.

Hunter Pence led off with a single that chased Tigers starter Doug Fister after 114 pitches. Rookie left-hander Drew Smyly got two strikes on Brandon Belt, then walked him. Gregor Blanco went up looking to sacrifice and his bunt was so perfect that it hugged the third base line for a hit that loaded the bases.

Brandon Crawford grounded into a 4-6-3 double play, giving the Giants a 1-0 lead. They are 7-1 when scoring first this postseason.

Madison Bumgarner was lifted for pinch-hitter Ryan Theriot, who struck out to end the seventh. What an outstanding bounce-back effort by Bumgarner, who gave up only two hits and struck out eight in seven innings.

Santiago Casilla works a 1-2-3 eighth and San Francisco is three outs from taking a 2-0 lead to Detroit.

___

Detroit needs Prince Fielder to start producing before it's too late. He's having a tough postseason.

Miguel Cabrera drew a leadoff walk in the top of the seventh inning, outlasting Madison Bumgarner in a nine-pitch at-bat.

Fielder took a huge hack on the next pitch and swung through it. Then he bounced back to the mound for a 1-6-3 double play, snuffing out a potential rally.

A fired-up Bumgarner pumped his fist and yelled.

Fielder began the night hitting .214 with a homer and three RBIs in the postseason.

Bumgarner has been crafty all night, striking out eight while throwing only 86 pitches through seven innings. Game 2 is still scoreless in the bottom of the seventh.

___

We've got a pitchers' duel in Game 2 of the World Series.

Scoreless through 5? innings. Both teams have two hits.

Tigers pitcher Doug Fister appears completely unfazed by the line drive that deflected off his head in the second inning. He's retired 10 straight.

Fister gets great torque and natural movement on the ball by unfolding that 6-foot-8 frame. Some nasty stuff.

Giants lefty Madison Bumgarner, only 23 years old, is hitting the corners and looks much better than he did during the NL playoffs, when he had an 11.25 ERA in two starts. He has eight strikeouts.

Detroit is getting some good swings against Bumgarner, but the right-handers have hooked a few balls foul.

___

A frustrating fourth inning for Detroit.

Omar Infante led off with an infield single and Miguel Cabrera got ahead in the count before smoking a line drive that was caught by third baseman Pablo Sandoval.

Cabrera pounded his chest once and looked up toward the sky.

Prince Fielder flied out to the left-field warning track and Infante was picked off when he tried to steal second.

The umpires have been terrific tonight.

___

Somehow, Doug Fister appears to be OK.

Gregor Blanco hit a line drive right off the side of Fister's head in the second inning. The ball caromed high in the air and landed in center field for a single.

Fister, however, never went down and never appeared to be hurt.

Tigers manager Jim Leyland, pitching coach Jeff Jones and a trainer all came out to check on Fister, who said he was fine.

Very, very fortunate.

Game is still scoreless after three innings.

___

Early mistake by the Tigers, who squandered a chance at a big inning with some overly aggressive baserunning.

Fielder was hit by a pitch to open the second and Delmon Young grounded a double inside third base. Chugging around the bases, the hefty Fielder was waved home by third base coach Gene Lamont and cut down on a close play at the plate.

Lamont should have held Fielder at third, setting up the Tigers with two runners in scoring position and nobody out. Instead, Fielder made the first out at home plate ? a definite no-no. Detroit didn't score in the inning.

Plate umpire Dan Iassogna made an excellent call ? replays showed catcher Buster Posey's sweep tag was just in time. Moments later, Fielder screamed in the dugout.

San Francisco executed a fine double cutoff on the play, with second baseman Marco Scutaro ? who else? ? making the relay throw to the plate. He alertly dashed over toward the left-field line to be the second cutoff man. Nice defensive fundamentals.

FOX said it was the first 7-4-2 putout in World Series history.

___

Strong start for Tigers right-hander Doug Fister as well.

He struck out leadoff man Angel Pagan, flashed a nice curve and retired Game 1 star Pablo Sandoval on a fly to left for a 1-2-3 first inning.

___

Great start for Madison Bumgarner, who really struggled during the NL playoffs.

Two strikeouts to start the game and then he gets Miguel Cabrera on a grounder to shortstop with a low breaking ball.

Bumgarner got a little help on the corners and at the top of the strike zone from plate umpire Dan Iassogna. A couple of close pitches, could have gone either way. Bumgarner doesn't appear to be throwing as hard as usual, but he hit his spots in the first inning.

___

Welcome back to the World Series.

Now that Justin Verlander lost, the Tigers are in trouble. That seems to be the conventional wisdom, at least.

Hardly anyone was expecting baseball's top pitcher to turn in such a dud during Game 1 in San Francisco on Wednesday night. And most observers who picked Detroit to win this World Series were probably counting on Verlander to put his team ahead in the opener.

But don't brush off the Tigers just yet. Doug Fister is certainly capable of coming through with a big game, and Giants starter Madison Bumgarner is a question mark in Game 2 tonight.

First pitch coming up in a few minutes.

___

Bumgarner won 16 games during the regular season but looked fatigued during the National League playoffs. He went 0-2 with an 11.25 ERA in two outings and was removed from the rotation during the NLCS, replaced by Tim Lincecum.

It will be interesting to see how Bumgarner responds after a little break. He worked on his delivery in the bullpen, and manager Bruce Bochy chose the young lefty over Lincecum for this start.

___

Tigers manager Jim Leyland says Fister is an intense competitor, and there's plenty of pressure on him tonight. Fister, pitching on 11 days' rest, held the Yankees scoreless for 6 1-3 innings in the ALCS opener and has a 1.35 ERA in two postseason starts.

Recent history favors the Giants, though. Sixteen of the past 17 home teams to win Game 1 went on to win the World Series.

Source: http://news.yahoo.com/giants-beat-tigers-2-0-world-series-game-040550763--mlb.html

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Monster galaxy may have been stirred up by black-hole mischief

ScienceDaily (Oct. 25, 2012) ? Astronomers using NASA's Hubble Space Telescope have obtained a remarkable new view of a whopper of an elliptical galaxy that may have been puffed up by the actions of one or more black holes in its core.

Spanning a little more than one million light-years, the galaxy is about 10 times the diameter of our Milky Way galaxy. The bloated galaxy is a member of an unusual class of galaxies with a diffuse core filled with a fog of starlight where there would normally be a concentrated peak of light around a central black hole. Viewing the core is like seeing a city with no downtown, just houses sprinkled across a vast landscape.

Astronomers used Hubble's Advanced Camera for Surveys and Wide Field Camera 3 to measure the amount of starlight across the galaxy, dubbed A2261-BCG. The Hubble observations revealed that the galaxy's puffy core, measuring about 10,000 light-years, is the largest yet seen.

A galaxy's core size typically is correlated to the dimensions of its host galaxy, but in this case, the central region is much larger than astronomers would expect for the galaxy's size. In fact, the bloated core is more than three times larger than the center of other very luminous galaxies. Located three billion light-years away, the galaxy is the most massive and brightest galaxy in the Abell 2261 cluster.

Astronomers have proposed two possibilities for the puffy core. One scenario is that a pair of merging black holes gravitationally stirred up and scattered the stars. Another idea is that the merging black holes were ejected from the core. Left without an anchor, the stars began spreading out even more, creating the puffy-looking core.

Previous Hubble observations have revealed that supermassive black holes, weighing millions or billions times more than the Sun, reside at the centers of nearly all galaxies and may play a role in shaping those central regions.

"Expecting to find a black hole in every galaxy is sort of like expecting to find a pit inside a peach," explained astronomer Tod Lauer of the National Optical Astronomy Observatory in Tucson, Ariz., a co-author of the Hubble study. "With this Hubble observation, we cut into the biggest peach and we can't find the pit. We don't know for sure that the black hole is not there, but Hubble shows that there's no concentration of stars in the core."

Team leader Marc Postman of the Space Telescope Science Institute in Baltimore, Md., said the galaxy stood out in the Hubble image. "When I first saw the image of this galaxy, I knew right away it was unusual," Postman explained. "The core was very diffuse and very large. The challenge was then to make sense of all the data, given what we knew from previous Hubble observations, and come up with a plausible explanation for the intriguing nature of this particular galaxy."

The paper describing the results appeared in the Sept. 10 issue of The Astrophysical Journal. The astronomers expected to see a slight cusp of light in the galaxy's center, marking the location of the black hole and attendant stars. Instead, the starlight's intensity remained fairly even across the galaxy.

One possibility for the puffy core may be due to two central black holes orbiting each other. These black holes collectively could have been as massive as several billion suns. Though one of the black holes would be native to the galaxy, a second black hole could have been added from a smaller galaxy that was gobbled up by the massive elliptical.

In this scenario, stars circling in the giant galaxy's center came close to the twin black holes. The stars were then given a gravitational boot out of the core. Each gravitational slingshot robbed the black holes of momentum, moving the pair ever closer together, until finally they merged, forming one supermassive black hole that still resides in the galaxy's center.

Another related possibility is that the black-hole merger created gravity waves, which are ripples in the fabric of space. According to the theory of general relativity, a pair of merging black holes produce ripples of gravity that radiate away. If the black holes are of unequal mass, then some of the energy may radiate more strongly in one direction, producing the equivalent of a rocket thrust. The imbalance of forces would have ejected the merged black hole from the center at speeds of millions of miles an hour, resulting in the rarity of a galaxy without a central black hole. "The black hole is the anchor for the stars," Lauer explained. "If you take it out, all of a sudden you have a lot less mass. The stars don't get held down very well and they expand out, enlarging the core even more."

The team admits that the ejected black-hole scenario may sound far-fetched, "but that's what makes observing the universe so intriguing -- sometimes you find the unexpected," said Postman.

Added Lauer: "This is a system that's interesting enough that it pushes against a lot of questions. We have thought an awful lot about what black holes do. But we haven't been able to test our theories. This is an interesting place where a lot of the ideas we've had can come together and can be tested, fairly exotic ideas about how black holes may interact with each other dynamically and how they would affect the surrounding stellar population."

The team is now conducting follow-up observations with the Very Large Array radio telescope (VLA) in New Mexico. The astronomers expect material falling onto a black hole to emit radio waves, among other types of radiation. They will compare the VLA data with the Hubble images to more precisely pin down the location of the black hole, if it indeed exists.

The Abell 2261 cluster is part of a multi-wavelength survey, led by Postman, called the Cluster Lensing And Supernova survey with Hubble (CLASH). The survey probes the distribution of dark matter in 25 massive galaxy clusters.

The Hubble Space Telescope is a project of international cooperation between NASA and the European Space Agency. NASA's Goddard Space Flight Center in Greenbelt, Md., manages the telescope. The Space Telescope Science Institute (STScI) in Baltimore, Md., conducts Hubble science operations. STScI is operated by the Association of Universities for Research in Astronomy, Inc., in Washington.

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Source: http://feeds.sciencedaily.com/~r/sciencedaily/space_time/nasa/~3/0T26sqpssA4/121025130724.htm

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Thursday, October 25, 2012

Novartis defends flu vaccines after Italian ban

ZURICH (Reuters) - Swiss drugmaker Novartis said flu vaccines that Italy has banned from sale are safe and it does not expect other countries to take similar action.

Italy banned four anti-influenza vaccines produced by Novartis on Wednesday pending tests for possible side effects after small particles were found in some of the injections.

Chief executive Joseph Jimenez defended the vaccines on Thursday after Novartis reported third-quarter sales that missed forecasts, as the strong dollar and the loss of its U.S. patent for top-selling blood pressure drug Diovan took a toll.

He said the drugs posed no risk to patients' safety, despite the presence of small particles.

Asked whether the manufacturing glitch in Italy was the latest in a series of quality control problems, Jimenez said: "I do not think that is the case."

Manufacturing problems have posed a headache for Novartis this year as it tried to resolve quality issues at U.S. manufacturing sites for its Consumer Health and Sandoz divisions.

Jimenez, who sent a memo to staff earlier this year stressing the need to boost quality, said he did not know how long the Italian investigations would last and declined to comment on its potential cost to the company.

The Swiss health watchdog suspended deliveries of two vaccines due to "possible impurities," on Wednesday, but Jimenez said he did not expect other countries to take action although he could not rule it out.

Austria's health ministry recommended switching to alternative products as a precautionary step on Thursday, but did not ban Novartis's flu vaccines.

Some analysts see Novartis' vaccine division as a problem area, whose hopes hinge on the successful European approval of Bexsero, a vaccine against meningococcal B disease.

Sales in the unit fell 11 percent in the third quarter, hit by lower northern hemisphere flu sales.

"Vaccines were very weak, more so than our already pessimistic forecast, and remain a drag," said Deutsche Bank analysts in a note. "Delayed shipments and lower flu sales, are continuing to place investor focus on this problem area for the company."

Shares in Novartis were trading down 0.3 percent at 57.05 francs by 1124 GMT, compared with a 0.8 percent firmer European Healthcare index.

Third-quarter sales fell 7 percent to $13.81 billion, compared with a forecast for $14.03 billion in a Reuters poll.

Sales at Sandoz fell 13 percent to $2 billion, hit by growing competition for enoxaparin, a copycat version of blood thinner Lovenox originally produced by Sanofi.

The consumer health division also suffered from manufacturing problems at its Lincoln site, which has annualized sales of $1 billion. Novartis said it was taking longer than expected to restart commercial production.

Net income of $2.48 billion was similar to a year ago, as sales of its newest products such as multiple sclerosis pill Gilenya and breast cancer drug Afinitor helped offset declines in older products.

Sales of Diovan, which went off patent in the United States on September 21, fell 32 percent in the third quarter to $969 million.

Novartis confirmed its outlook for 2012 and said the strong dollar would shave approximately 3-4 percent off full-year sales and 2-3 percent off operating profit. This is a slightly smaller impact than it forecast in the second quarter.

(Additional reporting by Georgina Prodham in Vienna.; Editing by Erica Billingham)

Source: http://news.yahoo.com/novartis-says-confident-flu-vaccines-produced-italy-safe-041029630--finance.html

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Know the Ins and Outs of Renovating Old Properties [Guest Post ...

Many people dream of fixing up and old house so it becomes a winning combination of old charm and modern comfort. You can purchase a ?fixer upper? at a reasonable price and then put the money you saved into renovations that suit your style, taste and budget. Renovating an old house can be a great way to increase the value of an older property and create the perfect home.

Before you buy a fixer-upper, it is important to be aware that renovating is a major project that can take years of hard work. Because it is such a huge undertaking, there are some common mistakes that can cost both time and money. Here?s how to avoid them.

Step 1: Make a Plan

Start by figuring out how much time the repairs will take and how much all of it will cost. This step is important because it will help set up structure to a process that can snowball into a multi-year ordeal that can cost thousands of pounds than you originally thought. Doing research and making a reasonable plan will keep you on track.

Step 2: Hire Professionals

It can be helpful to consult with a professional estimator to make sure your goals are realistic. You should also research the best contractors in your area and budget accordingly. This will ensure that your project is handled in the best, safest way possible.

Step 3: Safety First

Older buildings, though beautiful, can pose safety hazards. This is because laws about the safety of construction were different in the past and also deterioration over time can make a building unsafe. For this reason, consulting with professional contractors is very important. Check the electricity and make the necessary repairs. Check for structural problems. Go through the house and make sure that there are no surfaces containing lead paint. Look for any deterioration in the building and test for asbestos, which will need to be removed by a professional. Finally, do not try to make specialized repairs yourself if you do not have the proper training. Health problems as a result of inattention to safety will cause the cost of your project to skyrocket.

Step 4: Store Everything Correctly

Simply spend a little more money on a plastic covering that can prevent water damage to your building materials. That way, you?ll ensure that your materials maintain their top quality and you won?t have to buy new ones after a rainstorm.

Step 5: Big Picture Thinking

Keep in mind the end result. Will your repairs fit well with the original design of the house? Think about how to combine your tastes with those of the original owner, thereby creating changes that complement rather than clash. This way, you will have a winning combination of original beauty with all the modern updates and conveniences.

Bio: Leo is a freelance writer who specialises in legal issues such as how to get a successful asbestos claim.

Source: http://www.ukhomeimprovement.co.uk/know-the-ins-and-outs-of-renovating-old-properties-guest-post/

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RT= Ritual Trekking | Concierge Fitness Nursing Services

Posted on by Minky

The Importance of Rituals

Rituals, NOT goals,?are important to develop and follow when it comes to mind, body and spirit activities.? Rituals are things that you just do, you want to do and can see yourself doing without an ?end? in sight because you enjoy doing them.? Not just physically how they make you feel, but mentally too and they nourish your spirit.?

Like the RT which also equals Resistance Training and your 60-90 second morning exercises, RT also stands for Ritual Trekking, which?is one of my 4 Non-Negotiables.??You should be doing this as a ritual that you look forward to everyday, NOT necessarily as exercise.? I do my other ritual which is to be in a fasted state whenI exercise.

Here is what Jersey Shore PangPang and I do almost daily as our ritual:

?

I realize that walking does not build muscle.? But when you are prone to insulin resistance any muscle contraction and movement helps to make your muslce cells more sensitive to your own insulin.? This helps reduce your waist size.? So get moving with your ritual of movement, like walking and doing your 60-90 second morning exercises.

Remember to call in on Wednesdays at 7:30pm EST to get more tips on how to improve your sensitivity to insulin and reduce your waist.?
The number is (206) 402-0100, the code is: 704896#

Till next time,
Minky
The Insulin Sensitive Fitness Nurse

Source: http://weightlossprn.com/2012/10/rt-ritual-trekking/

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Japan justice minister quits after "mob ties" scandal

TOKYO (Reuters) - Japan's justice minister quit on Tuesday because of ill health, a cabinet official said, after calls for his resignation over past ties to an organised crime syndicate, dealing another blow to unpopular Prime Minister Yoshihiko Noda.

Keishu Tanaka, 74, only became justice minister in a cabinet reshuffle on October 1, and his resignation is the second by a minister since Noda took office in September 2011.

Chief Cabinet Secretary Osamu Fujimura told a news conference that Tanaka stepped down for health reasons.

The resignation came a day after Tanaka left a Tokyo hospital where he had checked in on Friday with chest pains, irregular heartbeat and high blood pressure.

The health problems followed days of calls for his resignation after a magazine report linked him to the Yakuza organised crime syndicate.

Tanaka said he acted as a matchmaker at a mobster's wedding and attended a party thrown by the head of a crime group about 30 years ago, explaining that he was not aware of the groom's mob connections or the nature of the event at the time.

Tanaka has also admitted shortly after his appointment that his party branch accepted 420,000 yen ($5,300) in donations from a company run by a foreigner between 2006 and 2009. Accepting funds from foreign nationals is illegal if done so knowingly.

Tanaka's office said he had returned all of the money, according to media.

"The resignation is likely to further weaken Noda's support within his party. Obviously, it will become more difficult for him to exert leadership," said Mikitaka Masuyama, professor at the National Graduate Institute for Policy Studies.

"But it is uncertain whether this could be a trigger for an early election ... Given falling public support for the government, there is no benefit in him dissolving parliament and calling snap election at the moment."

Noda promised in August to hold an election "soon" as part of negotiations with the opposition on a plan to raise sales tax.

The Tanaka scandal is the latest in a string of setbacks for Noda, the ruling Democrats' third prime minister in as many years, who is expected to lose the next election.

In September last year, days after Noda formed his government, then Trade Minister Yoshio Hachiro quit over comments about radiation following a visit to the Fukushima region, scene of a nuclear plant accident following an earthquake and tsunami in March that year.

Government policy-making has stalled since the parliament session ended last month, with the opposition blocking legislation in a split parliament to try and force an early election.

Noda's ruling party has decided to convene an extra session of parliament from October 29 to try to pass a bill needed to cover nearly half the government's budget spending, setting the stage for another showdown with the opposition.

(Reporting by Tetsushi Kajimoto and Kaori Kaneko; Editing by Michael Perry and Robert Birsel)

Source: http://news.yahoo.com/japan-justice-minister-resigns-blow-pm-noda-022136765--business.html

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Wednesday, October 24, 2012

Why Miami-Dade schools won prestigious Broad Prize for urban districts

Miami-Dade County Public Schools has been steadily chipping away at the achievement gap. After being a finalist four other times, the district won the Broad Prize for Urban Education on Tuesday.

By Amanda Paulson,?Staff writer / October 23, 2012

In this photo provided by The Broad Foundation, Miami-Dade County Public Schools Superintendent Alberto Carvalho, right, celebrates with United Teachers of Dade President Karen Aronowitz, left, Eli Broad, second left, and Miami-Dade Board of Education Chair Perla Tabares Hantman after Miami-Dade wins the 2012 Broad Prize for Urban Education, Tuesday, in New York.

Diane Bondareff/The Broad Foundation/AP

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In Florida?s Miami-Dade County Public Schools, schools are slowly but steadily chipping away at the achievement gap, especially for Hispanic and black students.

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The district, which on Tuesday was awarded the Broad Prize for Urban Education, has increased black and Hispanic graduation rates at a faster rate than other urban districts in the United States; has increased the percentages of Hispanic and black students reaching the highest achievement levels; and has increased the percentages and scores of students participating in college-readiness exams more than other districts.

It?s the fifth time that Miami-Dade has been a finalist for the prestigious Broad Prize, which honors urban districts for their success in reducing achievement gaps for low-income and minority students, as well as for high overall performance and improvement in student achievement.

That sustained recognition, says Miami-Dade superintendent Alberto Carvalho, shows that the district?s success ?is not a flash in the pan.?

?What I?m proudest of,? Mr. Carvalho adds, ?is that we were able to achieve this remarkable feat ... with one of the most diverse communities of America, marred by incredible poverty, and we were able to do it in the midst of the worst recession in America since the 1930s.?

In fact, Carvalho says that he believes the district was able to leverage the tough economic conditions to get some things accomplished that might have been tougher in more-prosperous years. Among other things, he managed to reduce administrative spending by 58 percent, and he was able to refocus spending and support on classrooms and programs that had student learning at the center.

?We put the kids front and center of everything we do,? Carvalho says.

Among the specific gains that Broad cited in recognizing Miami-Dade:

? The district?s Hispanic students outperformed peers in other districts in reading and math at all school levels. They also outperformed in elementary and middle-school science.

? The graduation rates for black and Hispanic students both increased by 14 percent between 2006 and 2009.

? In 2011, the number of Miami-Dade Hispanic students performing at the highest achievement levels on state tests ranked in the top 30 percent, compared with Hispanic students in other Florida districts.

Achievement gaps for low-income and minority students have been a persistent and intractable problem in US education ? a main reason that the Eli and Edythe Broad Foundation has made success in addressing that gap a focus of their annual prize, which is the largest education award in the country given to school districts.

As this year?s winner, Miami-Dade will get $550,000 of the $1 million prize, to be used in college scholarships for high school seniors. The other three finalist districts will each get $150,000 in scholarship money.

This year, those districts were Corona-Norco Unified School District in California, Houston Independent School District, and the School District of Palm Beach County in Florida. All these also made significant progress in raising student achievement and closing the achievement gap.

?We have a lot of challenges out there, but we have a lot of hope,? says philanthropist Eli Broad, citing as particular reasons for optimism developments like the new Common Core standards, adopted by almost all states; and ?blended learning? opportunities, in which teachers combine face-to-face teaching with computer-mediated methods.

This year, Mr. Broad notes, his foundation inaugurated a new prize for charter-school management organizations, and he was excited that the first winner ? YES Prep Public Schools in Houston ? has ?totally closed the [achievement] gap.?

In announcing the winner, Education Secretary Arne Duncan highlighted what he sees as the too-often unequal opportunities for students in America. He reflected on a recent visit to Topeka, Kan. ? where Brown v. Board of Education originated ? and asked, today, ?how many systems have schools that are truly equal and are not separate??

?If we?re serious about closing the achievement gap, we have to close what I call the opportunity gap,? Secretary Duncan said. ?The Broad Prize shines a spotlight on success. We have to celebrate success, but most importantly we have to replicate it.?

Indeed, a major purpose of the prize is to encourage other urban districts to replicate the techniques that winning districts have found to be successful. Carvalho, the Miami-Dade superintendent, says he sees no reason why other districts can?t do some of the things Miami-Dade has.

The 350,000-student district is heavily minority and low-income: About 90 percent of its students are either Hispanic or black, 74 percent qualify for free or reduced lunch, and 21 percent are English-language learners.

?Cracking the code in Miami today is launching scalable, replicable solutions for America?s children,? says Carvalho.?

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/Jnc00l09Uy8/Why-Miami-Dade-schools-won-prestigious-Broad-Prize-for-urban-districts

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What Is Google Adsense?

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.

You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.
It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).


But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.
Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.

Source: http://www.shvoong.com/business-management/money-online/2328579-google-adsense/

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Tuesday, October 23, 2012

?He's Good With His Head? | The Tomkins Times | News, Opinion ...

Don't want ads ? Subscribe to remove them. Only ?3.50 a month.

By Daniel Rhodes.

We?ve all seen Stewart Downing shrink before our very eyes, unsure of what decision to take next. At the same time, Raheem Sterling has burst on to the scene, full of energy, decisive and never letting his shoulders drop. Without specific reference to any particular Liverpool player, Dan Abrahams, a football psychology consultant who has worked with ?a dozen professional clubs and hundreds of players over the past 10 years? will answer a series of questions, put to him by TTT?s very own Bob Pearce. A huge thanks to Bob for asking such?intriguing?questions and to Dan for taking the time to provide such fascinating answers. Like Bob said in his reply when I sent him Dan?s answers, it went ?way, way beyond what I expected.?

Dan will also be available to answer any follow-up questions in the comments section.

Confidence

How much is confidence in football a form of ?Red Bull??

By ?Red Bull? I assume you mean ?intensity of performance.? Your theory is ?the more intense (up for it) I feel the more confident I will be?? There is a small amount of truth in that theory. As a football psychologist one of the things you are trying to help a footballer with is to find that mindset ?sweetspot? time and again. You work with them on a bunch of techniques wrapped in a match routine that helps them manage both their focus and confidence levels. This sounds simple but is not always easy to achieve. The human nervous system enjoys being inconsistent and some days it?s challenging for a footballer to ?feel up for it.?

However, confidence is more complex than that. It?s founded on a series of great habits most of which aren?t related to ?running around like a headless chicken.? The more intense you are the more you suffer from tunnel vision. Your peripheral awareness lessens so your anticipation slows and so does your decision making. A healthy balance between confidence and focus, between intensity and relaxation is required on the pitch. When balanced you can play with game intelligence.

To help a player build confidence, they need to believe in the power of belief. Are you able to help a player if they don?t believe in belief?

I partly disagree with that notion. Confidence is a product of increasing belief, improving skill and building game knowledge. Football is both confidence AND competence (and the two entwine.) If I have a player who leans more toward skill and game knowledge then I frame my philosophies, techniques and discussions around those things. Ultimately skill and knowledge resides in the brain so these areas are both pertinent and relevant for me to work on with a player.

What impact can the visible signs of confidence have on an opponent?

It?s very individual-specific but there always going to be players who can?t cope with an opponent who overtly displays confidence or uses high levels of aggression. In a long term relationship with a player, I will at some stage start to speak to him or her about ways to change the emotional chemistry of the opposition. This might involve some overt sign of confidence. You want your opponent to start to release cortisol which is your stress hormone. When this kicks in their movement is suppressed, their awareness and vision becomes poor and their decisions slow. It can even damage their coordination. Simple things like a central defender being VERY loud could damage the confidence of a striker.

Do you ever give advice to coaches on the right tone of their feedback to particular players, depending on where they are confidence wise?

Tone and the language/words they use. Players have different needs, wants, values, expectations, beliefs, experiences, temperaments etc. Players deal with things in different ways. Some you can have a sharper, harder and louder tone with. Others need a softer, more understanding voice. The ?hairdryer? concept is simplicity to the point of banality (unless of course you don?t care about excellence as a coach). If you just scream at someone you can kill their confidence. And if someone wants to point at Sir Alex Ferguson ? I would say he uses it sparingly and toward the appropriate players.

Is confidence like physical fitness ? something to build and then requiring maintenance?

Frighteningly so yes. The great American soccer player Mia Hamm said ?Confidence is like a bed. It has to be made everyday.? I have a system that helps players structure their thinking on and off the pitch that helps them manage their confidence. But it?s extraordinarily challenging for anyone. The brain has evolved to make it so. It enjoys a ?negativity bias? and is constantly appraising its environment every second of every day. That is the way the brain functions so that is how we function as people ? irrespective of our standing in society and how much money we make.

?It?s all in your head!?

Many of us will watch a penalty shoot out and say ?He?ll miss? and ?Certain to score?. Using your experience and understanding of psychology, how good are you at ?reading? penalty shoot outs?

Probably no better than anyone else. You can lack confidence but still score ? the goalkeeper is a factor as well of course. I think everyone has an intuitive feel for who is confident or not when it comes to penalties. But whether a person scores depends on other factors.

Is there any evidence of a link between low confidence and injuries or injury recovery time?

There is a link between stress and injury. A player who is stressed releases cortisol and there are links between the release of this chemical and speed of injury rehabilitation. Essentially the more stressed a player is, the slower his or her recovery rate. Experience also tells us that a player that is not 100% confident in a challenge will most likely come out worse if there is a clash of bodies.

How much is down to habits, and the breaking and replacing of ?bad? habits?

Habits are just about everything because that?s how the brain likes to work ? it enjoys patterns. I teach players how to break habits that are holding them back or improve upon the habits they already have. Remember, psychology is about using thought and behavioural strategies to change performance.

With worldwide audiences in the millions, mistakes and errors can be a potential source of extreme public humiliation. How do you advise players to deal with this awareness?

I teach them how to focus only on what they can control. They should be focusing on themselves in the present moment. They should be focusing on executing their role and responsibility and managing their mindset. That is all. This will include an awareness of what the opposition is doing but I don?t want them to dwell on that. They also need to be aware of their team mates and any instruction from the manager. But everything else is out of bounds ? the crowd, the pitch, the referee etc. Things they can?t control and have no need to. No matter how good they are, some fans won?t like them for some reason valid or otherwise. You?ve chosen to be a professional footballer so deal with it and get on with your own game.

Some teams have players who seem to take on the role of ?hero?. What impact does this have on others in their team?

Hopefully either no impact at all or pleasure in the fact they have a great player in their team. But that?s living in a perfect world and of course there is a lot of politics that goes on behind closed doors at clubs between players. It?s more of an individual sport than you?d imagine. Again my advice to players is to concern themselves only in their game. Anything else is going to halt and slow down their progression. They won?t develop skill and they won?t maintain confidence. Forget others?focus on yourself.

When some fans watch a game they see the excitement of the game, some see the tactical battle, do you ?see? the psychology struggles that individuals go through? Can you give some examples of the types of things that you?d ?see??

Yes very much so. Over the past decade working as a football psychologist I?ve watched thousands of games where I don?t really watch the ball at all. I watch the players. I watch their body language ? how they hold themselves, their movement, their vocals etc. Are they hiding or are they showing for it? Are they on their toes, as athletic and dynamic as they usually are? Are they winning the same amount of challenges on the deck and in the air as normal? Are they being vocal? Are they focusing on the referee or their game? Are they keeping the same intensity throughout the game ? if not is that deliberate or are they letting the game dictate their intensity? There are of course a lot of obvious signs of mental distress but there are lots of subtle clues to. It?s about noticing the small signs and helping players themselves to notice what is happening to them as they play.

How do you advise players to sidestep or deal with ?mind games? from opposing managers?

A player who focuses on what an opposing manager has to say is mentally weak. That?s what I say to them ? as you can imagine, that?s all I have to say to them.

What does pressure do to the mind?

Let?s be clear ? pressure can be a good thing. It can supercharge your body and focus your mind. However, unmanaged pressure can be a game destroyer. It switches off the front part of the brain ? the part that deals with thinking, emotional regulation and has some part to play in coordination. Your thoughts slow and so your anticipation and decision-making slows. You won?t see the game as quickly and as clearly. Game intelligence gone!

What psychology tips would you give to Luis Suarez?

That question assumes who I work with and who I don?t work with.

Psychological Analysis

Can you look at a player, see a change in form, and be confident that this change?was due to psychology? What would be the visible signs?

No, which is one of the drawbacks of psychology and why it will always be a discipline that some people just don?t believe in. You can take an educated guess. To my mind, ask the player ? he or she will give you their honest appraisal.

When you see a player make big public gestures when something goes wrong, what goes through your mind? How do you read those gestures?

Psychology 101 ? never assume anyone?s mindset. That player can be ?zoned? ? in their high performance match mindset ? have fun and playing with freedom ? and make a big gesture after missing an easy chance. As long as the player quickly forgets about it quickly then it?s fine. A big gesture in itself isn?t wrong and doesn?t mean that the player is distracted or in danger of losing confidence. There are cultural differences as well ? I think players from some countries tend to show more overt signs of frustration. They just have to learn to forget it as quickly as possible.

The public image of footballers is that they are not particularly bright. Does the psychological work you do with players require intelligence on the their part?

That depends on how you define intelligence. There is a societal assumption that intelligence is only related to IQ or language dexterity. There are many forms of intelligence and some of the footballers I?ve met are some of the wittiest people I?ve?ever come across (which is an intelligence in itself.). The game itself requires a great deal of cognitive intelligence ? to compete under pressure with an enormous amount of cognitive overload is highly complex. Most won?t bring a Dostoevsky novel into the training ground but isn?t that true of society anyway?

Me defending footballers aside ? it?s my job to make sure the footballer sitting in front of me understands what we?re doing. It?s not his or her job. My passion is to de-mystify sport and football psychology. Something that the psychology community hasn?t done very well. No doubt if you sit in front of any sports person or business person and start rambling on about systematic desensitisation or the inverted U hypothesis they?re going to switch off. You have to make it simple, engaging and applicable. I worked in non-league football for a few years to learn how to speak the language of football and also to understand the main challenges they are confronted with. I think this is a vital process for any sport psychologist to go through.

Do you need someone to work with you to achieve these changes, or could someone?read your book and achieve results working alone?

My book Soccer Tough was a labour of love. As I?ve said my passion is to de-mystify football psychology and that is what my book does. It has stories of the mindset challenges great footballers such as Messi, Maradona, Zola, Beckham and Rooney have had. It also has a number of my own case studies including how Carlton Cole went from forgotten reserve team player to England international; how Anthony Stokes went from four goals in a season to 20 in five months and win a dream move to Celtic; how Richard Keogh of Derby has won four player of the year awards in a row ? and many more. It?s a book everyone can read ? from professional to serious amateur to Sunday league and 5-a-side recreational player. It?s also one for coaches and volunteers and for fans who are interested in the mindset required to be a great footballer.

I work with anyone but of course working one to one isn?t for everyone. Reading my book can really help a footballer build his or her game and help a coach have a blueprint for the psychology of the game.

Dan Abrahams

Soccer Tough: Simple Football Techniques to Improve Your Game

(Link to buy the book)

(Free Chapter)

?Take a minute to slip into the mind of one of the world?s greatest soccer players and imagine a stadium around you. Picture a performance under the lights and mentally play the perfect game.?

Technique, speed and tactical execution are crucial components of winning soccer, but it is mental toughness that marks out the very best players ? the ability to play when pressure is highest, the opposition is strongest, and fear is greatest. Top players and coaches understand the importance of sport psychology in soccer but how do you actually train your mind to become the best player you can be?

Soccer Tough demystifies this crucial side of the game and offers practical techniques that will enable soccer players of all abilities to actively develop focus, energy, and confidence. Soccer Tough will help banish the fear, mistakes, and mental limits that holds players back.

This is a free article from The Tomkins Times - "the most intelligent guide to LFC around" (Independent on Sunday)

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Source: http://tomkinstimes.com/2012/10/hes-good-with-his-head/

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New Tiger Woods Design Golf Course At ... - i Golf Travel News

Diamante Cabo San Lucas, a 1,500 acre private oceanfront community on the Pacific coast in Cabo San Lucas, Mexico, has announced plans to build a new 18-hole, championship golf course to be designed by Tiger Woods and his company Tiger Woods Design (TWD).
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The TWD designed course will be Diamante?s second and will join the resort?s award-winning championship golf course, Diamante Dunes, a natural links course that opened in 2009. ? Construction on the new course, named ?El Cardonal? began in September, and is expected to take approximately 18 months to complete.

Diamante, a private and fully integrated Master Planned Resort Community located on the Pacific Coast, opened in 2009 to rave reviews.? Phase I involves creating an exclusive and diverse golf club environment with world-class resort golf courses, residential villas, a private residence club and beach-front home sites.

?Diamante is a growing resort community that is already home to GOLF Magazine?s 58th ranked course in the world,? said Diamante CEO Ken Jowdy. ??We believe a Tiger Woods Design course will be the perfect complement to Davis Love III?s Dunes Course and will embody the high standards that we have set at Diamante.?

Diamante?s ?El Cardonal? course will look and play very differently from the Dunes Course and will help solidify Diamante?s reputation as a world-class golf destination.??

?While the Dunes course is reminiscent of a classic Scottish links course, this course is going to remind people of the old-style California courses,? Woods said.? ?We will use the existing arroyos that traverse the site and well-placed bunkers to create definite strategic choices and carries off the tees.?

Tiger Woods Design plans to integrate Diamante?s rolling hills and spectacular views into the design of a very distinctive golf course.?? The bunkers will have a traditional look while natural, irregular contours will be preserved in wide fairways.? The variety of holes and strategic options will promote shot-making while still creating a very playable experience for golfers of all skill levels.

?I set up the golf strategy to make golfers think and make choices,? said Woods.? ?Regardless of your handicap, there are going to be different ways to play every hole.? Angles of approach are going to be very important and will dictate the type of shots you should consider.? I love this kind of golf.?

The ?El Cardonal? course is planned to measure more than 7,300 yards and will be contiguous to ?The Resort at Diamante,? which will be a fully functioning separate resort within the Diamante Community. ?The Resort encompasses 80 acres and will include a Vacation Club with more than 200 residences.

The Resort will also incorporate a series of family-friendly recreational and social amenities including a 10-acre swimmable lagoon, a village complex with retail stores, restaurants, a kids? camp, arcade, water park, and a water-based activity center. ?There will also be a world-class Spa and Fitness Center with a lap pool, as well as a sports complex with facilities for tennis, training, baseball, soccer and other recreational uses.

?Our goal at Tiger Woods Design is to find locations to design unique and memorable golf courses,? said Woods. ??Diamante definitely meets that objective.?

This is the fourth golf course deal signed by Tiger Woods Design since the firm?s inception in 2006 and the second in Mexico. ?Other contracts include Punta Brava in Ensenada, Mexico,?The Cliffs at High Carolina in Asheville, North Carolina, and Al Ruwaya, located in Dubai, U.A.E. ?

?We are excited to work with Tiger Woods and his design team,? said Jowdy. ?He brings a wealth of golf knowledge and experience, and we look forward to creating a world-class golf course that integrates Diamante?s unique style and characteristics.?

Woods, who started TWD after 10 years playing professional golf, plans to instill experiences gleaned from playing worldwide and on almost every continent. Woods noted that he is dedicated to applying his hands-on knowledge of the game to the Diamante site.

?What really sets TWD apart is Tiger?s commitment to the project, and his passion to create a golf experience players of all levels can enjoy,? said Jowdy. ??It doesn?t hurt that Cabo San Lucas is the backdrop to Diamante, as one of the world?s most desired vacation spots. Having a course designed by Tiger Woods will only add to the resort city?s allure.?

The Diamante experience also features a Clubhouse, a Cantina and a practice facility with private hitting bays and slider bar. ?The 100,000-sq foot Diamante Dunes Clubhouse which includes 20 2-bedroom residences is set to open November 10, 2012.?

For more information, call (702) 987-4665 or in Mexico 624-172-5815, or visit www.DiamanteCaboSanLucas.com.

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Source: http://www.igolftravelnews.com/articles/644-new-tiger-woods-design-golf-course-at-diamante-cabo-san-lucas/

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